Elvis Martínez, aka El Jefe, is a popular bachata performer whose career got off to a fast start in the late '17. Born in San Francisco de Macorís, Dominican Republic, Martínez is not only a singer but also a songwriter and guitarist. In the mid-'90s he joined the stable of Premium Latin Music, a bachata label also home to Aventura, and made his full-length solo debut in 1998 with Todo Se Paga. The album proved popular as well as critically successful